![]() Set prices by researching the competition or using an automated pricing tool.Craft convincing listings complete with enticing photos and helpful information so shoppers get an accurate understanding of products.Ship items to customers yourself, or work with a fulfillment solution like Fulfillment by Amazon. Calculate listing and other types of selling fees to make sure you’ll be able to achieve healthy margins.Experiment with selling channels until you find one or a combination that works for your business.Figure out how you’ll source products-whether you want to make items by hand, work with a manufacturer or wholesaler, or use another sourcing method. ![]() Perform product research to make decisions about what to add to your catalog.What you do offline can help boost your business online. And don’t discount local sales channels like classifieds and advertising on radio or television. Experiment to see what works best for your needs, based on your business model. Some sellers focus on a single sales channel, while others use a mix of both. Live-stream destinations like Amazon Live can even allow you to engage with shoppers in real-time for product reveals, personalized product recommendations, and other interactive sales methods. ![]() Social media can also be a great sales channel, if your audience spends a lot of time on sites like Facebook, Instagram, or Pinterest. It also gives you an analytics dashboard so you can track sales, reviews, prices, and other key performance metrics. An Amazon storefront comes along with built-in infrastructure for processing payments, managing customer reviews, and more. You might want to use your own website, set up shop on an established selling website like Amazon-or do both! You can design and build an ecommerce store from scratch, or use a tool like the Amazon Stores builder to create a custom, immersive ecommerce website experience. What are you trying to sell? Who are you trying to reach? Your answers can help determine which channels to use to best reach customers.
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